SEO (search engine optimisation) is the process of optimising your website to increase visitors from search engines like Google.
Like anything worth investing in, a well-thought-out SEO campaign takes time to yield results. If a digital marketing agency promises to get your business ranking on the first page of Google overnight, kindly thank them for their time and make a run for it in the other direction – because you’ll never see that money again.
SEO is simply not something that can be sprinkled onto a website to provide an “instant fix”. It’s a constant process – because the internet, and the way we search, is constantly evolving and changing. Therefore, your content must also be adapted consistently to meet the fluctuating requirements.
Take keyword research, for example. If you run a sports shop, you might be focused on incorporating keywords such as “running shoes in Ellesmere Port” or “gym clothes near Ellesmere Port”.
While that may once have been enough, the way users are searching for products now is changing, with the advent of technology like Siri, Bixby and Google Voice.
These methods allow the user to ask the search engine a question using their own voice – which means the term is going to be posed more organically, as it would in everyday speech. So, “gym clothes near Ellesmere Port” may become “where can I find gym clothes near me?”.
This is why an ongoing SEO campaign is essential to ensuring that your website is consistently optimised to adapt to the language your target market is using.
So, how long will it take to see results?
While there is no hard and fast answer, most resources suggest that you can typically expect to see results from your SEO campaign in around 3-6 months.
While this can seem discouraging at first, particularly if you’re not immediately seeing the results you want, sticking with the campaign is critical to its success – and once it starts to gain traction, this marketing tactic has one of the best ROI (return on investment) yields available.
If you’re looking to benefit from an SEO campaign, but aren’t sure where to start, why not reach out to the team at Engage Web? We help businesses across a vast range of industries get the results they want, with planned, quality content that is optimised specifically for your target audience.
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