Microsoft Clarity is a free website analytics tool that can help business owners understand how people use their website.
While tools such as Google Analytics provide information on how much traffic lands on your site, Microsoft Clarity focuses on the behaviour of users on the site.
Microsoft Clarity can record website visits, allowing you to visually see how people move through your site.
This can provide visually insights on where they click, how far they scroll and where they leave.
If you’re getting visitors to your site, but they’re not converting, Microsoft Clarity may help you understand why.
Once installed, you can view your Microsoft Clarity dashboard, which gives you an overview of how people of using your website. Much of this data on a page-by-page basis, helping you understand how individual pages are performing for users.
The dashboard can show heat maps, dead clicks, scroll depth, session recordings and user journey data.
For example, heatmaps show the areas of a page that gets the most attention. This can help identify whether important content, buttons or calls to action are being seen and, most importantly, being used.
This information makes it easier to spot where users may be experiencing issues on the site. For example, you may find that a button isn’t working, or important content at the bottom of a page is being missed.
These are often signs that something on the page is confusing, broken or just not easy to use.
By utilising this visual data, website owners can make informed improvements based on real user behaviour.
Changes like these can lead to a better user experience, which as a result, can lead to more enquiries and ultimately more conversions.
If you want a better understanding of how visitors are using your website, and how you can improve both user experience and conversation rate, Microsoft Clarity is a good place to start.
Need help installing Microsoft Clarity on your website? Get in touch with the team at Engage Web today to find out how we can help!
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