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What is DeepSeek and why is everyone talking about it bg
What is DeepSeek and why is everyone talking about it

What is DeepSeek – and why is everyone talking about it?

What is DeepSeek and why is everyone talking about it

What is DeepSeek – and why is everyone talking about it?

A new app has shot to the top of Apple Store, surprising investors and resulting in the sinking of tech stocks worldwide.

But what is it that makes this new AI (artificial technology) model, DeepSeek, so special – and why has it got the world talking?

The Chinese app’s latest version was released on 20 January, and it quickly got everyone’s attention – including Donald Trump, who referred to it as a “wake up call” for US companies.

The buzz surrounding DeepSeek is largely due to the fact that it was reportedly built for a fraction of the cost of competitor models like OpenAI – at a comparatively modest amount of £4.8 million.

This is because it took fewer advanced chips to create the model. This resulted in Nvidia (the Californian-based chip-making giant) losing almost £482 billion of its market value in one day – the biggest 24-hour plummet in US history.

Questions have been raised regarding the efforts of Washington to contain China’s push to reign supreme in the tech industry, given its ban on exporting advanced chips to the country. President Xi Jinping, however, has declared that advancements in AI are a top priority for Beijing, with start-ups like DeepSeek a crucial component of its pivot from traditional manufacturing (such as clothes, furniture and toys) to advanced technology.

How reliable is DeepSeek?

The app works very much like ChatGPT, an AI model that many will already be familiar with. This means it can be used for many of the same tasks – although given its comparative newness to the market, how well it operates against competitors remains to be seen. What’s clear, though, is that many of its perks – which include being able to run offline and faster response times to comparative models – has seen it surpass competitors on App charts, taking the world by storm.

At Engage Web, we keep our finger on the pulse of emerging AI technologies and their benefits – as well as their pitfalls. While this technology is certainly not going anywhere, it’s far from perfect – and we firmly believe that no artificially generated content can replace that written by humans. That’s why we use our team of trained writers and editors to create content for our clients – providing that human touch that no AI model could ever replace.

If you’d like to discover how we can help your website seek out its audience, why not get in touch with Engage Web today?

Lia Bartley

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