Three valuable business benefits to using Facebook Ads

Luke Meredith

Did you know there are approximately just under 3,000,000,000 monthly active users of Facebook worldwide, and around 43,000,000 people in the UK use Facebook at least once a month? Those are huge numbers of people all reading and engaging with content on the same platform.

If you believe your business’ products and services can benefit people’s lives, there’s a pretty good chance your target audience is part of these monthly Facebook users. What Facebook Ads allow you to do is target your products and services directly to these people through social media.

Here are some of the primary potential benefits to selling your business’ services through Facebook Ads:

Increased access to high-quality leads

With Facebook’s immense popularity, using Facebook Ads to promote your products can allow your business to be seen by audiences that may be much harder to reach through other forms of advertising or marketing. No matter who it is you’re looking to target, there’s a good chance they’re reachable through Facebook.

Customisable target demographics

If you have a perfect idea of your ideal customer avatar, you can use the various targeting methods on Facebook Ads to tailor to this exact demographic. This gives you an almost unprecedented level of control and transparency in how you market your products.

Clear performance metrics

Facebook provides you with a variety of metrics you can use to measure the overall performance of your ads. This is made even easier through the use of the Meta Pixel, which is a piece of code that allows you to track the actions users take on your website after clicking on your Facebook Ad. Depending on the success of your ads, you can continue tailoring your intended demographic to optimise your campaigns.

Before deciding to pull the trigger on Facebook Ads, it’s always worth considering your options and reviewing other marketing techniques that may suit your business. Depending on what you intend to use them for, it may turn out that Facebook Ads aren’t right for you, and something like an organic SEO campaign is more suitable.

At Engage Web, we’re specialists in Facebook Ads, managing campaigns for a number of our trusted clients. If you’d like to harness the power of Facebook for your business, get in touch with our team today to craft the ideal campaign for your intended audience.

About
Latest Posts

Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Three valuable business benefits to using Facebook Ads