Facebook has been around for a long time, and with so many newer platforms competing for attention, it is reasonable to wonder whether businesses should still be using it.
The short answer is yes, but how you use Facebook is worth paying attention to.
For many businesses, Facebook is still an important part of their online presence. Customers may visit your page to check opening hours, read reviews, look at recent posts or simply make sure the business is active and legitimate.
This doesn’t mean you need to post every day though. One of the biggest mistakes businesses make is feeling they have to constantly feed Facebook with content just because they have a page. A few useful, relevant posts are often better than posting regularly for the sake of it.
Facebook can be particularly valuable for local businesses, service providers and companies whose customers spend time researching before making a decision. Posts featuring completed work, customer stories, advice, events and behind-the-scenes content can all help people become more familiar with your business.
The bigger opportunity, though, is often paid advertising. Facebook Ads allow businesses to put their message in front of specific groups of people rather than relying entirely on followers seeing an organic post. Organic simply means content you publish without paying to promote it.
You can also advertise to people who have already visited your website. This is known as retargeting, and it gives you another opportunity to reach someone who may have looked at your business previously but was not ready to enquire or buy at the time.
So, should your business still use Facebook?
In most cases, yes. Facebook can still play an important role in building trust, keeping your business visible and reaching potential customers – but treat it as part of a wider digital marketing strategy, rather than a standalone solution.
If you would like to understand how Facebook Ads could help your business reach more of the right people, get in touch with Engage Web. We can help you plan, manage and improve Facebook advertising campaigns that support your wider marketing goals.
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