More people are turning to ChatGPT to find answers, research products and services and compare businesses before making a decision.
In fact, according to a study by Ofcom Online Nation in 2026, nearly 20 million adults in the UK have used ChatGPT at least once.
These figures may leave many business owners asking an important question:
How do I get my business on ChatGPT?
Unfortunately, there isn’t a simple switch you can flick to make you appear every time someone uses ChatGPT to ask a question related to your business, the products you provide or the services you offer.
There are, however, several ways that businesses can increase their chances of being seen in AI (artificial intelligence)-generated answers, putting you in front of the right audience at the right time.
Generative engine optimisation (GEO)
Unlike traditional search engine optimisation (SEO), which focuses on improving the visibility of your website in Google’s search engine results page, GEO looks at how easily AI tools such as ChatGPT can understand your business and therefore use the information from your website in its answers.
For example, if a user asks ChatGPT “who installs underfloor heating in Cheshire?”, the platform needs to be able to find clear and reliable information online to provide a useful response.
If your website clearly explains that your business installs underfloor heating and mentions that you operate in Cheshire, you are giving these AI tools the information they need to understand what you do and where you provide your services.
This can help improve your chances of appearing in the relevant AI-generated answers within these platforms.
Generative engine optimisation services are designed to help businesses improve their visibility across AI-powered platforms, including ChatGPT.
ChatGPT Ads
There is a more direct route to get your business featured in ChatGPT: ChatGPT Ads.
ChatGPT Ads allows businesses to advertise alongside relevant conversations.
Unlike traditional paid search, which often relies on short search terms, advertising within ChatGPT can take the wider content of a conversation into account.
For example, in Google, someone may search “accountant near me”, while in ChatGPT, they could be asking questions about reducing their tax bill or whether they need an accountant before becoming self-employed.
These conversations may show that someone is actively researching a topic, and may be getting closer to making a decision.
In some cases, the user may not even realise yet that they need a particular service. By appearing alongside a relevant conversation, your business has the opportunity to reach them at the right stage of the decision-making process.
It is important to note that advertising within ChatGPT does not mean that ChatGPT will recommend your business in its responses. Ads are separate from the content and are clearly labelled as paid ad placements.
If you’d like to explore this option, ChatGPT Ads management services can help you plan, create, monitor and improve your campaign.
Should businesses be thinking about ChatGPT?
For many online businesses, Google and other traditional search engines will continue to be an important source of website traffic; however, the way people are searching for information online is changing.
You don’t need to abandon your existing marketing strategy. Instead, GEO and ChatGPT Ads can become an additional way to reach potential customers.
If people are using ChatGPT to research the products or services you offer, it makes sense to consider how visible your business is in the platform when these conversations are taking place.
Want to find out how your business could appear more often across ChatGPT and other AI platforms? Get in touch with the Engage Web team today.
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