Google has expanded its AI Overviews feature to cover a broader range of health-related search queries.
This update will provide search engine users with concise, AI (artificial intelligence)-generated summaries on a wide range of health topics, enabling quicker access to information, directly on the search results page.
Previously, health-related searches displayed fewer AI overviews. However, at their annual health event, ‘The Check Up’, Google announced plans to expand these summaries to “thousands more health topics”.
They went on to explain that advancements that are health-focused will help provide accurate summaries. The information shown for health queries will be:
“More relevant, comprehensive and continue to meet a high bar for clinical factuality.”
These changes should help search engine users find trustworthy answers based on reliable medical facts to address their health concerns quicker.
In a further update to the search engine results page for health-related queries, Google is also adding a new feature called “What People Suggest”.
Much like the “People Also Ask” feature that exists on Google’s results page, this new feature will display a drop-down menu with answers providing users with additional information related to their initial search query.
The “What People Suggest” feature will use AI technology to gather insights from various discussions online and highlight what those with comparable health conditions are sharing.
For instance, someone experiencing migraines searching for relief methods may use this new feature to discover which treatments have helped others manage their symptoms.
Currently, this feature is only available on mobile devices for users in the United States; however, this is expected to expand to other countries in the near future.
In addition to extending the coverage of health-related queries, Google is also expanding the geographical reach of AI Overviews, stating:
“We’re also expanding to more countries and languages, including Spanish, Portuguese and Japanese, starting on mobile.”
As Google continues to expand its AI Overviews to more search queries, countries and languages, it’s likely that we will continue to see advancements in their AI technology.
Curious to know how AI Overviews could impact traffic to your site and how to stay ahead? Get in touch with the team of experts at Engage Web today.
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