Facebook ads – when they work – can be a great tool in your marketing kit.
Think about it – you have a ready-made audience right there, who are the perfect customers for your products or services. You know, because you’ve done your research.
However, there is one mistake that businesses commonly make that can not only confuse their prospects, but potentially turn them away from the business altogether.
In this blog, we’ll look at what this costly mistake is, and how you can avoid it.
Tread in the shoes of your customer
You may have got your Facebook ads targeting campaign spot on – meaning, your products or services have landed on the screen of exactly the sort of person they were designed for.
Surely this is the end goal? Well, not exactly.
What happens when the customer clicks on the ad?
Whether done purposefully or not, if an ad for a specific product or service takes a prospective customer directly to your homepage, and not the landing page for that particular product or service, they’re likely going to get a bit annoyed.
If you put yourself in the shoes of your customer, clicking on a link for a product means you’re interested, and likely thinking of committing to a purchase. If you then make it difficult for them to actually find that product once they click on the ad, this frustrating experience may lead them to abandon the sale altogether.
We live in a fast-paced world, where people want things, and they want them now. If you want your customers to buy from you, you’ll need to make it as easy as possible for them to do so. It’s no good leading them to your homepage when they may have had their credit card in hand, ready to make a purchase. If your product is difficult to find and they have to go trawling around your website looking for it themselves, odds are they’re going to get bored and look elsewhere.
So, remember – time is of the essence. Make it easy for your customers, because if you don’t, someone else will.
Here at Engage Web, we make it easy for your perfect customers to find you. Why not get in touch today to learn more about our Facebook ads services?
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