RB Plant

RB Plant came to us with a common issue. Their website worked on a basic level, but it wasn’t doing much for them.

People could visit and read about the company, but there wasn’t any clear direction for where to go next or what action to take. They wanted a site that didn’t just sit there looking pretty – it needed to guide people through a journey, make it obvious how to get in touch, and actually do some of the heavy lifting for them.

The first thing we did was look at how the site was structured. Most of the pages were fine in terms of content, but they lacked purpose. So, we reworked the layout so that every page had a clear next step. We kept their existing brand colours and fonts because they’d been using them for years – especially on printed materials – and it was important to stay consistent. We did, however, pick a new main colour to freshen things up, while still keeping their sector-specific colours in place to help users navigate.

The homepage needed the biggest change. We added a bold banner at the top with a custom menu so people could get to key pages without hunting around. We also made the headings animate in as the page loads, to give the site a bit of movement and life. The main call-to-action now stands out too, making it clear that RB Plant prefer to get calls (though other contact options are still available). Right below this, we gave users a quick introduction to the company, showing where they operate in the world and adding some animated statistics to bring those figures to life.

We also knew trust was vital. So, we made sure the homepage shows off testimonials, partner logos and their most important accreditations straight away. For the sectors they work in, we created a custom section where people can click buttons to jump to the industry they’re interested in. These buttons are colour-coded to match their existing scheme, and we carried that through to their case studies so people can instantly see which sector each one relates to.

To make things even clearer, we added an animated banner explaining the main steps of the customer journey, followed by a simple FAQ section to answer common questions. Finally, because RB Plant wanted to showcase both their case studies and their blog, we gave these space on the homepage while making sure they looked visually distinct from each other, so people don’t get them mixed up.

The end result is a site that actually works for them. It’s cleaner, more engaging and much easier for people to navigate. It builds trust quickly, guides users through the right steps and ultimately encourages them to pick up the phone or reach out – which is exactly what RB Plant wanted from the start.