Bespoke by Baskerville

Bespoke by Baskerville is an online luxury jewellery shop selling handmade products such as engagement rings, wedding rings, earrings, bracelets, pendants and more.

This new e-commerce website was designed with the products in mind. We’ve opted to use a very simple navigation that makes it easy for customers to find what they’re looking for, as well as a search feature that displays all relevant products when visitors type into the search field.

The homepage uses an animated slider for the top section that leads off to the relevant subpages and is closely followed by a list of the main product categories. Each one appears via a smooth animation to draw attention. This section is followed by a short intro that includes a quote by the client, Fenella, and a photo. Adding in the testimonials was an important part of this design, and the homepage uses a customised slider to display these to visitors.

The website also features a blog section that Fenella writes and can keep updated.

When designing the shop and product pages, we’ve made sure the images do most of the selling as the jewellery industry is a very visual one. For this reason, the product pages feature the photos front and centre, with the details being the secondary focus.

As the website has more than 100 different jewelleries, we’ve had to make sure the categories are spot on and that the shop is easy to navigate, so we’ve made sure to include different sorting options for customers to ensure they can find what they’re looking for.

The whole design uses a lot of whitespace that benefits the gold and silver on the jewellery. The fonts used on the website are easy to read serif fonts that lend an air of luxury to the website.

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