Publishers hit by Google “manual actions”
February 1, 2022
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Businesses and publishers whose content features in Google News and Google Discover should be aware that the search giant appears to have taken significant action
Content Blog Archives
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How can I use Google Trends for content marketing?
November 30, 2021
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Google Trends is a useful tool for both search engine optimisation (SEO) and content marketing, helping you find topics that are
Are outbound links to authoritative websites good practice?
October 8, 2021
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In a recent Google SEO office-hours session, John Mueller discussed the practices of linking to authoritative websites for search engine optimisation (SEO) purposes, and
What are keywords and why do you need them?
May 26, 2021
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For many people entering the marketing world, search engine optimisation (SEO) can seem very confusing and overwhelming, but it can actually be very simple. SEO
Act now if your site is penalised by Google
September 11, 2020
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With Google’s last core update being in May and new ones taking place roughly every three or four months, another update is likely any time
Is World Emoji Day any use to businesses?
July 17, 2020
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Do you know what the fastest growing language is the world is? With Oman, Lebanon, Kuwait and Qatar being the four countries experiencing the biggest
Three steps to a pandemic-proof website
June 8, 2020
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Having the right web design is important at any time, but in today’s world, as lockdown is lifting and businesses start to trade again, customers
What to do if you keep making the same typo
April 23, 2020
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Do you have a certain word or phrase that you always mistype? It’s easy enough to go back and correct it of course, but it’s
Are companies singular or plural?
February 24, 2020
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When we speak, we have a tendency to refer to businesses and organisations in the plural form. For example, we might say that “Sainsbury’s are
