Video site YouTube has revealed a new feature that allows users to better manage the comments posted on the content they have uploaded.
The move follows a number of changes made in November last year that took away users’ ability to manage and organise comments from their Inbox.
Following those changes, bosses at YouTube acknowledged that users on the site were, in general, unhappy with the alterations.
Writing in a blog post, the Google-owned company said that, following feedback, it had pushed on with the development of the new system for managing comments in a bid to improve the user experience.
YouTube justified the November updates by claiming that the move would provide users with more tools for dealing with comments posted on their videos. However, the move led to a petition – which has since received over 200,000 signatures – that called on Google to scrap the changes.
Despite the company now streamlining its services and introducing the new comment management system, reactions from users have been mixed. According to the BBC, there have been calls for further improvements to the feature, with some citing the fact it does not allow users to respond to posts directly as a problem.
The changes will no doubt be of interest to the countless brands with a presence on the site, which use the vastly popular video streaming platform as part of a broader website marketing and content-based SEO strategy.
One of the core benefits of maintaining an active social media presence is the ability to receive and respond to customer feedback in real-time, staying abreast of consumer attitudes.