Google is rolling out a new set of ad formats powered by Gemini across AI Mode and Search designed to make ads more conversational, contextual and helpful.
This update marks a major transformation from traditional static ads to experiences that respond directly to a user’s intent.
Key new ad types include Highlighted Answers, Conversational Discovery ads, the Business Agent for Leads and AI-powered Shopping ads. For instance, a shopper searching for “ways to make my home smell like a spa” might now see an ad that not only highlights relevant products, but also explains why they’re ideal for that need.
Similarly, AI-powered Shopping ads for high-consideration purchases, like TVs or appliances, will offer custom explainers to help users make informed decisions.
The Business Agent for Leads takes this even further, replacing static forms with an AI (artificial intelligence) chat experience trained on your website. Users can ask questions, explore products and even schedule consultations – all within the ad itself.
For businesses, this signals a new era in which appearing in AI-generated search responses isn’t just optional – it’s essential. Brands that optimise for conversational ad formats and AI-driven explainers will gain a competitive edge as search behaviour evolves.
At Engage Web, we help businesses appear in AI queries. If you’re ready to make your business visible in AI Mode and stay ahead of competitors, we’ll work with you to craft tailored strategies that position your brand where your audience is actively searching. Get in touch to find out how we’re helping businesses just like yours respond to the most recent changes in search.
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