The terms “blog” and “article” are often used interchangeably, when in reality, they are quite different.
Here, we’ll take a look at what these differences are, and the effects they have on SEO (search engine optimisation).
What is a blog?
The term “blog” is a portmanteau, and comes from combining the words “web” and “log”.
Essentially, a blog is a written log or journal – a way for you to express your thoughts and connect with your target audience. Blogs are typically more informal than an article, and can be written in a conservational (or “chatty”) tone that confides in the reader, or follows an unstructured narrative that is more akin to a stream of thoughts.
Blogs can cover a wide range of topics, and are written and posted on an ongoing basis.
What is an article?
An article describes a formal piece of writing that follows a logical structure with a clear beginning, middle and end.
Articles are well-researched, with credible sources backing up points made by the writer. This can take the form of statistics, quotes or a presentation of facts, and the aim is to educate the reader on the topic in question.
Contrastingly to blogs, articles are static pieces, and are designed to dive deep into a particular subject, providing educational reading through conclusive evidence.
Which is better for SEO?
Both blogs and articles can utilise effective SEO methods to help websites rank well on Google.
Given the fluid nature of blogs, they can be quickly adapted to cover hot topics in your industry, answering searcher questions and building authority over time.
Articles are one-off pieces of content, designed to provide in-depth research on one particular subject. If you produce many credible articles over time, this can help support your standing on the search engine as a reputable source of information, which readers will come to know and trust.
If you’re interested in having quality blogs and articles prepared for you by highly trained writers and editors, why not reach out to the team at Engage Web today?
- What is user-generated content, and why does it matter? - March 18, 2025
- Why is my lead magnet failing? - March 5, 2025
- What is the 50-30-20 rule for social media? - February 27, 2025
