Where to use different types of images on your website

Luke Meredith

Images can play a big part in the design of your website. Without them, it can be hard to create a personal connection between your business and your website’s visitors.

However, using images can create a brand-new layer of excellence to your site’s design. In this blog, we’ve provided some different options you may use.

Real photography

If you want to highlight your business’s real products or services, it is important to use genuine photos. If you sell a specific type of product, your audience won’t be interested in a generic stock image of a similar item.

Real photos are also necessary if you’re looking to highlight your team members or the personal side of your business, particularly on an ‘About Us’ or ‘Meet the Team’ page. Cartoon images of a happy team won’t be anywhere near as effective as a real photo of your staff in action.

Stock photography

Stock images are very unlikely to carry any personal significance to your business when compared to real photos. However, it’s impossible for a business to have access to an extensive library of professional photography with the same level of versatility as a library of stock images.

Stock photos, when selected appropriately, can be a good way of decorating and fleshing out your website.

AI-generated imagery

Many generative artificial intelligence (AI) applications come with image generation functions. These allow you to receive an AI-generated image depicting whatever you specify in your prompt (within reason). Similar to stock photos, AI images may best serve your site as a way of adding decoration to your website, rather than revealing much about the business itself.

One potential issue with AI-generated images is a perception that they may be associated with low-effort content, which of course is something you’ll be looking to avoid.

Here at Engage Web, our trained professionals understand the fundamentals of image selection and how to make your website look its best. Reach out to our team today to get the best out of your website.

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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Where to use different types of images on your website