Particularly in niche industries, content can be quite difficult to write, especially on a regular basis. In fact, those in niche industries often believe that content is not even necessary for their business. They look at what their competitors are doing, see that they don’t have it, so why should they need it to compete?
This is precisely the perfect scenario for content. Get ahead of the comeptition before they even catch on to the idea.
If the content is difficult to write, then it is all the more worthwhile and will work even better for your site. When people search for information in a niche industry, there is less to find and your content is more likely to rank – providing everything else on your site is as it should be, of course.