Zuckerberg vows to end Candy Crush Saga spam

Posted on November 5, 2015


Mark Zuckerberg, CEO of Facebook, promised to put a stop to game-related spam on the social media platform at a question and answer session this week.

Speaking at the Indian Institute of Technology, the 31-year-old addressed concerns voiced by an audience member that were directed at the Candy Crush Saga app, which sends unsolicited messages related to the game between users.

Currently, the friends of people who play the game are swamped with requests to join, even if they do not play games on Facebook. Zuckerberg said:

“I sent a message to the person who runs the team in charge of our developer platform, and I said that by the time I do this town hall Q&A, it would be good if we had a solution to the problem.

He went on to indicate that any improvements that are implemented will result in notifications that are targeted with more care, and any game-related invitations will only be sent to players who are active.

Candy Crush Saga is noted for its marketing techniques, which involve spamming Facebook feeds with advertisements and requests for assistance from friends who play the game. Players of the game are often unwitting participants in this, and there is currently no way to opt out of sending these messages.

Zuckerberg added:

“I actually saw this question, it was the top-voted question on my thread.

“There are some tools that are kind of outdated that allow people to send invitations to people who’ve never used a game, who have gotten invitations in the past but don’t play games on Facebook.

“We hadn’t prioritised shutting that down, we just had other priorities. But if this is the top thing that people care about, we’ll prioritise that and do it. So we’re doing it!”

It’s not known when the new feature will be implemented.

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