Yahoo to reorganise and focus on search

Posted on April 22, 2012


Confirming many of the rumours that have being doing the rounds recently, Yahoo has confirmed it is to close down many of its products and focus on what is seen as its core activities.

The chief executive, Scott Thompson, made the announcement after the company’s latest financial report was presented.

Whilst not isolating any areas specifically, he said that they would be:

“shutting down or transitioning roughly 50 properties that don’t contribute meaningfully…”

He went on to note that the search join up with Microsoft was not delivering the desired results. He suggested that there would be greater focus in this area, with particular attention being paid to the relative failure of AdCenter to deliver expected revenue.

The UK market has not actually seen much evidence of the partnership as yet, as Yahoo search here is only just moving to the Bing algorithm.

Thompson went on to say that the way news results were delivered to users would be overhauled too, to deliver a more personalised service relying on cookies. It is unclear how the EU commission’s new e-Privacy Directive to control tracking cookies will affect this.

The focus that will be given to search and news will interest those working in SEO, who tend to create content targeted to Google.

However, what this will actually mean for the partnership with Microsoft is unclear and it could be the first signs that this could be on its way out.

As well as search and news, Yahoo is also going to give greater focus to sports, mail, finance and entertainment.

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