Search company Yahoo has agreed a deal to purchase Blink, a mobile messaging service that sees messages self-destruct once opened.
Terms of the deal have yet to be announced, but it is believed that Yahoo wishes to poach the talent behind the app, with reports suggesting that the software will be permanently shut down so that its small team of employees can begin working for Yahoo.
Blink made a statement on its website confirming the deal, explaining that the company:
“[…] looks forward to the possibilities that will come from bringing the Blink vision to Yahoo.”
It is suggested that the American search company is attempting to revamp its image. It has adopted a reputation management strategy that includes investing into different industries; so far, the drive has seen it look into the digital mobile content industry, as an increasing number of consumers are now using smartphones and other portable devices such as tablets.
The mobile messaging service has been in competition with other private messaging apps, including the increasingly popular Snapchat. Both companies work with a similar purpose, with both apps allowing users to trade messages, images, and videos that are erased shortly after being opened.
This acquisition comes at a time when messaging apps are becoming a popular point of interest from large, established internet firms looking to extend their product portfolio. Facebook is an example of this, as it bought messaging service WhatsApp in February for £11 billion and had an offer rejected to purchase Snapchat.