Steely Products, a specialist manufacturer of large-scale tubular steel equipment, approached us looking for a new website which reflects the company’s growth, with the aim of generating more enquiries and online sales. They came to us knowing our Fresh Start websites are one of the easiest ways to achieve exactly that.
Highlighting front-and-centre what Steely does best and how they help companies is how we went about realising these goals. A static background image highlighting the manufacturing work done by the company makes up the main banner of the site, with an option to be replaced by a video background in the future. Steely’s blue and white colour scheme is seen throughout the site, with numerous product images and glowing reviews from clients sprinkled across the home page.
In terms of written content, Steely wished for their new site to do a better job of showing the scale of their work, hoping to attract bigger, more established clients. Bullet points highlighting the company’s USPs displayed at the very top of their website draw attention to the company’s experience in large-scale manufacturing. This is reinforced through a more extensive list of USPs, as well a list of Frequently Asked Questions explaining how easy it is to order from Steely. The site also features product-specific descriptions for every piece of furniture offered by the company.
All in all, Steely’s new website modernises the company’s image to its target audience, and presents its offerings in a fresh, exciting manner.
Found Engage web very easy and helpful to work with. I was impressed with their “work only” conversation from the very first meeting – this gave me confidence that they were concentrating on the job and my satisfaction. The proposal was awesome – clear but detailed and thorough . They maintained a customer focused approach at all times . Their knowledge is demonstrated by how clearly they explain things, and I would very willingly ask them to assist in the future.
Hendry Richardson, Steely Products
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