Relentless Ventures’ previous website was a pre-built site with little visual identity, which the company wanted to change into a visually expressive website that is full of life.
As there was no corporate branding to implement within the site, we had the freedom to use the colour and font combinations that we felt best exuded the vibrant personality and style Relentless wanted to depict. Worried that their line of work is usually perceived as somewhat boring, the colour combination of a vibrant variation of blue with green creates a better personal connection and establishes an interesting visual identity.
The website features illustrations rather than live stock imagery to enhance this personal connection with customers, and uses a number of animations that help to outline the crucial steps taken when working with Relentless Ventures
The primary objective from the content side of things was to appropriately represent the unique approach to lifestyle management Relentless Ventures offers. We worked closely with the Relentless Ventures team to ensure that an appropriately entrepreneurial tone was consistent throughout the site, striving to create a sense of showmanship they felt was lacking within the content of companies offering a similar service.
Finally, the result is a visually vibrant, welcoming site that encourages users to book a call and begin their journey with Relentless Ventures.
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