As a specialist in LinkedIn marketing, Craig from Influxeo is always looking to ‘make a splash’. This was especially the case when he came to us looking for a new website to match the brand image he had created on social media. A huge part of his brand and his own personal story, one theme stands out over everything else on Influxeo’s new site: water.
Using materials provided by the client and exercising considerable creative ambition, it’s fair to say our design team outdid themselves . Upon entering the site, users are greeted with an animation of Craig diving into a pool of water, revealing the main banner. While users browse the home page, the icon of Craig remains bobbing around in the animated water, even joined by a rubber duck. Bubbles, fish imagery and water-themed fonts reinforce consistency throughout the website’s design.
Similarly, water was also a major inspiration for the written copy on the website. Our editing team worked closely with the client to learn why the idea of water was so important to the overall Influxeo brand, which is explained in the site’s About Us page. As well as the main banner text of “Make A Splash On LinkedIn”, water-centric language and phrases can be identitifed throughout the entire site. This was something that the client requested, and our editing team were on hand to make this wish a reality.
All in all, the end result is a vibrant, eye-catching website that matches the originality of the Influxeo brand and matches the client’s desire to ‘make a splash’.
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