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Independent E-nrg

The team at Independent E-NRG approached us looking for an updated website which shifted away from the image their previous site portrayed, which in their opinion was slightly too corporate. Instead, given their place in the energy industry, they wanted a website that represented them as the ethical, reliable, client-friendly company that they are.

A primary method through which this is achieved in the site’s design is through colours. Independent E-NRG’s logo, featuring solid shades of green, blue, yellow and red, gave us a lot to work with in this regard. The home page’s banner introduces the website with blue font and a white background with a spontaneous green doodle, combining with the site’s central image of a wind turbine in a field under a slightly cloudy blue sky to create positive, sustainable connotations immediately. Throughout the entire site, other colours are used sparingly to keep things fresh, although sky blue is seen on every page.

The use of language on the website was also crucial for helping to move away from the corporate image that Independent E-NRG wanted to move away from. Efforts are made throughout the website’s content, particularly on the home page, to highlight Independent E-NRG’s commitment to helping customers reduce their energy and utility costs. We worked closely with their team to ensure of all the company’s services were communicated in a way which prioritises their client-centric values.

All in all, the final result is a website which helps Independent E-NRG to stand out as a beacon of hope and reliability in the often tricky energy industry.

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