Evolve Commercial Finance

Evolve Commercial Finance approached us during a pivotal moment in their journey. The business had completed a full rebrand with a new logo, colour palette and typography, along with a sharper, more confident visual identity. What they needed next was a website that embodied this updated brand, showcased their expertise and aligned neatly with the look and feel of their sister company, Home Financial North West.

We began by restructuring the website around the areas that matter most to Evolve’s audience. Case studies and services take centre stage, supported by a frequently updated Instagram feed that gives visitors a real-time look into the business. The goal was to create a site that feels current and unmistakable for Evolve’s brand.

Visually, the site draws from the brand’s distinctive new palette. Instead of falling into the industry’s predictable greens and blues, Evolve chose a salmon tone that sets them apart. This brought some accessibility challenges, especially when paired with white backgrounds, so we introduced a deep, contrasting shade to maintain clarity and compliance. The combination achieves a balance that many financial brands struggle to strike – it feels warm and approachable, yet still professional.

Typography plays a key role in reinforcing this identity. We selected typefaces that directly complement the brand’s logo, giving the entire site a cohesive rhythm. The imagery follows the same principle. Rather than relying on stock libraries, the site features photographs of the team and their workspace. This reinforces the real people behind the business and helps visitors feel more at ease. In finance, trust is everything, and genuine imagery helps establish that trust long before someone picks up the phone.

To build on this approachable tone without losing sophistication, we incorporated subtle entrance animations throughout the site. These gentle transitions slow the pace slightly, encouraging users to absorb what they are reading while still giving the design a polished, high-end finish.

Functionality was equally important. Evolve needed a site they could keep updated with minimal effort, so we built a flexible case study gallery that can be refreshed at any time. The Instagram feed is embedded directly into the layout, ensuring new posts flow naturally into the site without extra work. A Google reviews feed also displays the latest feedback, injecting valuable social proof into key touchpoints across the site.

As part of the project, we also ensured the site aligned visually with Evolve’s sister company. This meant echoing certain layout patterns, image treatments and structural choices from the Home Financial North West website. The two brands now sit confidently side by side, each distinct but clearly connected.

The finished product is a modern, confident and personable website that reflects Evolve’s evolution as a business. It strengthens the brand, supports ongoing content updates and gives prospective clients a clear sense of who they will be working with. In short, it delivers the trust, clarity and approachability that sit at the heart of Evolve’s new identity.