The challenge from Endeavour Financial Planning was distinct. Enquiries through the website were rare, if ever, and were rarely what they wanted. Engage Web proposed a re-design to present the modern, forward-thinking business that Endeavour FP really is, and to more effectively target the profile of customer they need.
Working in the financial sector, Engage Web had experience of working with compliance networks before and liaised directly with Endeavour’s compliance team keeping the client in the loop.
Engage Web also proposed using a range of engagement methods to encourage visitors to get in touch and to capture their details. A pension calculator was created asking visitors to enter their details and give them a ‘prediction of wealth’ at their proposed retirement age. The client would then receive the customer’s details and be able to select which to follow up or not.
This website and campaign is not about attracting the masses, but targets particular key phrases to meet the client’s ideal demographic.