Crisafulli Business Coaching, a leading provider of business coaching and consulting services in Rhode Island and Boston, sought to modernise its online presence.
With over 29 years of experience, Jim Crisafulli needed a website redesign that showcased his expertise and effectively communicated the value of his services.
The primary objectives for the redesign included creating a modern aesthetic and contemporary design, enhancing the website’s user experience and accessibility, increasing conversion rates and making the site more mobile-responsive.
We developed an improved modern visual identity that reflected Jim Crisafulli’s expertise and approachability. Key design elements included clear, legible fonts that enhance readability across devices, as well as high-quality images of Jim Crisafulli and his clients, emphasising personal connections and success stories.
We simplified the menu structure to make essential information easily accessible. We also strategically placed buttons to encourage users to book a consultation, leading to increased conversion rates.
The team organised the content logically, with clear sections for services, testimonials and blog posts. The overall tone of the website’s language was altered to highlight the specific benefits of Jim Crisafulli’s services to his intended target audience. With some of his services changing slightly, these alterations were made in a way that brings more attention to the most relevant and popular services.
Now, Jim Crisafulli has an even more modern, stylish and functional website, which is fully optimised to help bring in new business owner clients.
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