Core Social

Core Social is a social media-focused business that helps brands connect with their audiences through creative strategy, content and online engagement.

As the team grew and the business evolved, Core Social needed a website that better represented who they are today, while still keeping the personality and recognisable style of the original brand. The new website brings the look and feel of their social media presence into a modern, user-friendly digital experience.

Core Social approached the team at Engage Web for a website redesign, after their existing site no longer fully reflected where the business was heading. With a changing target market and an expanding team, they needed a website that felt more current, professional and aligned with the direction of the brand.

The original website had served the business well, but as Core Social continued to grow, the team wanted something that better matched the style and personality they showcase across their social media channels. They wanted to bring more consistency between their online presence, from the tone of the wording through to the visual style and overall user experience.

The challenge was to create a fresh and modern website without losing the friendly, approachable feel that made the brand recognisable. The redesign needed to balance a cleaner, more polished appearance with the quirky elements that reflected Core Social’s personality.

We redesigned the Core Social website to create a modern, clean layout that stayed true to the existing brand identity. The strong green colour palette was retained, but darker shades were brought forward through larger colour blocks and bold headings, creating a stronger visual impact throughout the site.

The typography was also refreshed, replacing the previous subtle heading styles with larger, more eye-catching fonts that helped key messages stand out. To balance these stronger design elements, an easy-to-read secondary font was introduced for body copy, making larger sections of content feel more accessible and enjoyable to read.

The website structure was also reviewed and updated to reflect Core Social’s current services. Sections were refreshed with relevant content and imagery, while client photography was introduced across the site to showcase the team and give visitors a more personal introduction to the brand. Custom button and image shapes were added throughout the design, with rounded elements complementing the company logo and helping maintain the friendly, creative feel Core Social is known for.

The new website gives Core Social a stronger online presence that feels much more connected to the brand they showcase through their social media channels. By combining bold design choices with a clear structure and engaging imagery, the website now provides a better reflection of the team, their services and their personality.

The redesign has created a platform that supports Core Social’s continued growth while giving visitors a more enjoyable and memorable experience when exploring the business online.