Having already designed Jamie’s existing website for AJL Finance, he was due a free redesign from us to update the look and feel of his online presence.
As always, Jamie was a pleasure to work with. He had a clear vision of how the new website should look, with new corporate colours and graphics used in other areas of his marketing.
Aside from that, we have given it a much brighter feel with more white space, while using the colours provided to highlight particular elements. The new videos introducing the company and explaining the process are prominent in giving potential customers a more personal connection to AJL Finance. We opted for a timeline style layout on the About Us page to show Jamie’s customer journey and why he can be trusted.
Also added to the new website is AJL Finance’s free eligibility checker, which users are drawn to right away through a clear call to action as soon as they enter the site. Once again, AJL Finance’s services are displayed clearly for those interested in business finance to navigate to as easily as possible.
All in all, Jamie’s newly redesigned website does an even better job at highlighting his company’s services, and is optimised to convert more website visitors than ever before, while maintaining a thoroughly professional aesthetic.
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