Adaptive Accountancy

The team at Adaptive Accountancy recently approached us for a fresh design to resonate with the new target market.

The new design is therefore a sleek and modern rendition, with bold headings and strong colours as well as small animations that are featured throughout the website.

For the top section, the website shows the office building on a video with the company name and tagline appearing via a sleek animation of the letters filling with colour. This animation is kept for headings throughout the site for consistency, and a similar effect is also used on most images on the website.

As the company has great Google Reviews, we decided to feature a floating button showing their current rating and number of reviews that are pulled through from the search engine.

The homepage also outlines how the company can help, both via written content and a short video that introduces the company. This is paired with the review section, which features reviews from Google, video testimonials and some hand-picked testimonials as well.

The website also clearly outlines the process so that visitors will have a better understanding of what to expect when they reach out.

The company’s unique selling points are also an important section and have been created in a way that’s easy to scan visually and understand what makes them stand out from the competition.

Compared to the old site, the structure has been greatly streamlined, aimed at guiding visitors to either download the Company Setup guide or book a call easily. Some core pages have been kept, like the Meet the Team and Careers pages, but the redesign was aimed to restructure the services and blogs into easy- to-understand and simplified pages.

The colours used on the site have been simplified from the pre-existing site too. The four colours have been replaced by two core colours: the main and vibrant blue and the darker blue that’s used for secondary actions and the footer. This choice fits well with the simplification aspect and still makes the site vibrant and visually pleasing to look at.

In terms of functionality, the site features a form people can use to download their company setup guides. This is linked with the client’s Mailchimp account so all entries and conversions can be tracked there too.

The redesigned website for Adaptive Accountancy successfully aligns with the company’s modern approach and commitment to simplifying complex processes for their clients. The streamlined structure, enhanced visuals, and clear messaging now ensure visitors can easily navigate the site, learn about the services offered, and take action, whether it’s downloading a guide or booking a call. The new site not only elevates the brand but also improves user engagement and supports the company’s continued growth.