Writing content for use on your website isn’t just about writing keyword heavy content, how-to articles and tips for your customers or clients. While these articles have a certain value, and in many cases are great for SEO (the how-to articles especially) they lack the certain quality that news content brings.
There is always a thirst for news in any industry, from the latest political developments or sports results, to new developments in mobile phone technology. It doesn’t matter how broad or how niche your industry may be, there will always be news for it, and as such there will always be people looking for that news.
Being first with the news, or at least the first covering the news from a certain angle, will ensure that get traffic from people hungry to find out more. News creates topical searches; these searches then create spikes in the traffic for the relevant websites who are savvy enough to feature the content being sought.
By writing news in and around your industry you’ll be catering towards users with specific needs, and by doing so you’ll be opening up your website to potential new clients and customers.
Writing new content on your website is a tried and tested SEO strategy, and one that many SEO companies are now offering as a service.