Sometimes the battleground between a designer and an SEO is a torrid one, filled with snipes, insults and mistrust. The problem is that the designer cares only for the pure look of his design, how it feels when you see it and how the images blend together. The SEO on the other hand just sees the code, like Neo sees the Matrix, and takes pleasure in the purity of the code and the content on the website because he knows that Google will see it just like that also.
Designers and SEOs often come at a website from opposite ends, with their outlooks on the whole concept seemingly at odds. Of course it doesn’t have to be, and shouldn’t be, this way. Designers and SEOs need to work together if they’re to be successful.
After all, a designer without an SEO will create a beautiful website that nobody will see, which is no use to you as the website owner. An SEO without a designer will create a website that ranks within Google, but nobody really wants to look at.
This is why you need someone who can bring the two polar opposites together and marry the beauty of perfect SEO with the visual beauty of a design that works.
You can’t have one without the other.