You have created your site. You have loaded your shopping cart software with everything that you sell. You have added a few unique descriptions to products. You have built an SEO-friendly URL structure.
So have lots of other sites.
What sets your site apart from the competition?
What unique tools do you have on your site that keeps people returning to your site even when the competition is cheaper? What riveting content do you have that keeps both Google and human visitors on the site for longer? Do you have a unique and easy way for users to quickly view products without having to go ‘click crazy’?
If you can confidently state 10 things that your site does that you feel is better and different to the competition then you can feel extremely proud of yourself and your site should be a roaring success.