What makes Google My Business so important for local searches?

Posted on August 6, 2021


Google continues to stress the importance of having a Google My Business (GMB) listing, and there’s no doubt that it’s a great way for your business to attract customers who live locally.

Did you know that 97% of people find out about a local business through the internet? This shows the importance of local search and optimising your GMB listing so that your target market can find out about your business.

On a recent Google Search Central SEO Office Hours session, John Mueller stressed the importance of having a GMB listing. Mueller continued to say that having an optimised GMB listing setup for your business would help you to show your business more easily to users who are searching for businesses like yours in their local area.

According to HubSpot, 46% of searches on Google are location based, showing that getting your business listed on local searches is a great way to increase your reach on Google. If your GMB listing is correctly optimised, this will enable you to gain more customers.

If your business has a physical presence, your GMB listing enables you to also show up on Google Maps, meaning your customers can find you by using the Google Maps navigation feature. Research conducted by HubSpot found that 72% of users who have completed a local search have gone to a store within five miles.

GMB listings are a great way for businesses with a local presence to increase their reach in their local area and persuade customers to visit their location. At Engage Web, all our Fresh Start clients (where you pay monthly for your website) have a search engine optimised Google My Business listing setup for them. To find out more about our Fresh Start package, get in touch with our friendly team.


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