What Is SEO?

Posted on August 24, 2008

 

Often when telling people what I do, they then ask for an explanation of what SEO is.  Admittedly, since SEO has become more and more mainstream, this doesn’t happen as much.  However, I still struggle with explaining what SEO is, as in my opinion it covers a lot of stuff.   Search engine optimisation isn’t just getting keywords ranked highly, or getting the site indexed by the search engines, there are a lot of other parts to SEO as well.  For example:

  • Link building
  • Site architecture and coding
  • Content creation
  • Competitor analysis
  • Research and testing
  • Keyword analysis
  • Use of universal search

These are just a few that I pulled off the top of my head.  SEO has to take into account all of these things and more.  Sure you can concentrate on some parts more than others, but they all need to be looked at to some degree – your competitors will be!

You should not plan for SEO until you know what it is you want to achieve with your site.  Do you want to increase sales?  Leads?  Increase brand awareness?  Beat a competitor to rank number one for a keyword (this has been asked before!)? SEO can help with all these goals, but it is important to have a goal, so that the SEO that you do have can be tailored to achieve it.  There is no one size fits all SEO, all websites are unique and can have differing goals, so any SEO carried out must take all of this into account.

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