What did the UK search for on Christmas Day?

Posted on January 3, 2019


Christmas is the one day that almost all of us spend indoors, and although it should be a time for socialising and spreading goodwill, it’s perhaps not surprising that many Brits end up on their computer or smartphone. A bit of yuletide Googling is becoming as much of a UK December 25th tradition as the Queen’s Speech, but what are we searching for?

Mostly, it appears that despite the seasonal drain on the bank balance, we’re desperate to get shopping again. According to Google Trends, the biggest Christmas Day search in the UK was John Lewis, with over one million searches for the department store recorded on the day. In fact, the top four trends were all related to retail, with ‘Boxing Day sales’, ‘Next sale’ and ‘Zara’ filling the top places.

It also seems that people were second-screening by Googling as they were watching the Christmas Day television. The ITV biopic on Torvill and Dean led to the ice skating duo being December 25th’s fifth biggest Google trend, and appearances in the top 20 for ‘The Greatest Showman’, ‘Home Alone 2’ and ‘Call the Midwife’ show that the box remains a significant part of the big day in UK households. Queen Elizabeth came 12th, with her annual speech (perhaps helped by being broadcast on two channels at once) being the most viewed programme of the day.

Some popular searches suggest people were looking for advice and information on the items they had received as presents, such as ‘Alexa’, ‘Nintendo Switch’, ‘Airpods’ and ‘iPhone XR’. Curiously, McDonald’s appears in ninth place, presumably because many of us were not content with our turkey dinner and were looking for a local Maccy’s with Christmas Day opening hours.

Meanwhile, other seasonal Googlers were searching for last-minute advice on cooking ‘roast potatoes’, while an appearance for ‘Mount Etna’, which erupted on Christmas Eve, shows that even news stories unconnected to Christmas can affect what we search for.

The full top 20 Google search trends on December 25th were:

1. John Lewis
2. Boxing Day sales
3. Next sale
4. Zara
5. Torvill and Dean
6. Alexa
7. The Greatest Showman
8. Nintendo Switch
9. McDonald’s
10. Airpods
11. Roast potatoes
12. Queen Elizabeth
13. iPhone XR
14. Home Alone 2
15. Ann Widdecombe
16. Freddie Mercury
17. Katherine Jenkins
18. Mount Etna
19. Caroline Flack
20. Call the Midwife

Despite the interest in sales, the following day saw a shift away from retail and towards the traditional Boxing Day sporting schedule, with 11 of the top 20 trends being to do with football.

Content Team Leader at Engage Web
John works for Engage Web as a Content Team Leader and regularly contributes to the website and programmes of his beloved Chester F.C.
John Murray
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