Website visitors prefer useful content

Posted on April 26, 2010


Sometimes it can be an inspired choice for an SEO copywriter to create web content that fills a niche. Maybe there is something that is difficult to find out, a procedure that should be simple, but there is no information to be found about it online. This could form the core of a useful article that might serve the needs of many readers. Of course, providing such a piece of writing on one’s website would probably draw extra traffic, and that is why useful content can be so vital.

To obtain the most benefit, a useful article should be fairly timeless, or at least relatively long-lasting. A flash-in-the-pan topic is more akin to what is often called ‘link bait’, which SEO copywriters might come up with in order to boost the number of visitors to a site for a short period. A more lasting subject, sometimes referred to as ‘evergreen’ by those who frequent online writing communities, could increase the traffic to a site in a more sustained fashion.

Coming up with ideas for useful content could be difficult on demand. Suitable topics are more likely to arise from the trials of daily life, perhaps when wrestling with a computer glitch, or during a crisis when a washing machine suddenly fails while making a dramatic series of noises. It would be incredibly helpful if one could search online at these moments and find a clearly written answer to the problem. A canny article writer may already have succeeded in filling that niche.

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