A retail website selling oil in sizes ranging from single litres to drums. Engage Web designed and built a new retail website, before compiling all of the products into a CSV in order to import them into the new site.
The previous website featured a lot of duplication, where different size and priced products had separate listings and product pages, but with the same text. The new website uses product variations, so that these products can be merged and the correct size/price combination can be selected by the customer. This fixed a Google issue, and made the website easier to use.
We’ve been working with Engage Web since 2014 and have seen an amazing increase in both sales and lead generation through our website. During this time, they have fully rebuilt our site and made it responsive as well as improving the SEO capabilities and our rank in Google searches through content creation, increasing sales by 40%. We can be found on the first page of Google for the majority of our large product portfolio and results keep on improving month by month, year by year. Darren, Lianne and the whole team are a pleasure to work with and we look forward to many more years in partnership with one another.
Daniel Tait, General Manager – TrAchem Lubricants