Useful content deserves proper presentation

Posted on June 8, 2010


After employing content writers to produce stimulating and intriguing copy for your new website, it may be surprising to learn that the SEO value of those words can be enhanced. Although the search ranking of a site is undoubtedly improved by a supply of entertaining and useful articles, many experts now see SEO as being about more than just search engines.

There is a long-term aspect to consider when developing an SEO strategy, that involves attracting the right kind of visitors and compelling them to return. Valuable and desirable outcomes such as registering for news, buying products and making bookings are then more likely to occur. While having the right kind of content takes websites a large part of the way towards this goal, content must be presented correctly, or its potential benefits could be cancelled out.

Choosing the right length of content for web readers is vital. Anything too long causes visual weariness, as sizzled eyeballs turn away from bright screens in search of cucumber slices. Brain fatigue evolves while concentrating on words viewed on a screen, so optimise reasonably short articles with visual breaks provided by careful layout and use of headings.

Choosing a readable font size can make a huge difference, and it is essential that the text size can be altered by readers. As research has shown that sans serif fonts are easier on the eye when presented on a screen, it would be foolish not to use one, in order to make the most of the scintillating content provided by your chosen SEO copywriters.

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