Twitter unleashes new analytics tool

Posted on June 4, 2015


Microblogging site Twitter has unveiled a new real-time service for analysing news feeds.

Heron will be replacing its previous analytical tool Storm, although the service will reportedly still be compatible with the legacy system through its application program interface.

According to commentators, Heron will have several advantages over Storm, including the need for fewer hardware devices. Twitter, which has been using the software at its own offices for some time, noted that the reduction in necessary infrastructure has made the service much more efficient.

It was also reported that the new real-time tool provides a number of performance improvements over the older analytical software, which should give the companies that use it a much clearer picture of their internet marketing reach.

Meanwhile, it was noted that Heron has an inbuilt capacity to withstand spikes in social traffic. While monitoring news feed streams in real time does allow for up-to-date analysis to help social media managers to take advantage of any momentary opportunities, high levels of traffic can cause bottlenecking to occur, affecting accuracy. As such, Heron was designed with a data flow pressure mechanism, so that the clarity of its results can be maintained at all times.

In the past, a number of major companies took advantage of Storm for their analytical needs on Twitter, so it is believed that they may be just as enthusiastic for Heron. Although the new tool has not yet been released with an open-source license, a white paper written by Karthik Ramasamy, Twitter’s engineering manager, noted that sharing about Heron was only the “first step”.

When he’s not editing web copy and news articles at work, Web Content Editor Tom sates his love for the written word by losing himself in a good book.
Latest posts by Tom Evans (see all)
Call Now Button

Who Engage Web has helped:

Ice Lolly Minuteman Press BUNZLGS1 UK The Underfloor Heating Store West Cheshire Athletic Club Thomas Cook MWB Business ExchangeWeb Media 360 D2 Architects Beacon Financial Training Steely ProductsBurlydam Garden Centre Asentiv BodyHQ Clever Vine Endeavour Mortgages Pro Networks Comm-Tech Wickers World Ascot Mortgages Top Teks
TEL: 0345 621 4321