Social media giant Twitter has announced it’s cracking down on tweets that have been copied and pasted.
Twitter has been experiencing a problem with a plethora of copied-and-pasted spam tweets posted by bots in order to boost the reach of specific messages. To combat this, Twitter has launched a set of new rules that specifically address tweets of this nature.
We’ve been continuously working to combat spammy &
duplicative content on Twitter at scale and our new Copypasta and Duplicate Content policy clarifies what constitutes a violation along with what happens when it is violated. https://t.co/qA7uhMlgRD https://t.co/W9IyKRXFcQ
— Twitter Safety (@TwitterSafety) May 10, 2022
Dubbed ‘copypasta’ – internet slang referring to copy-and-pasted duplicate content, not some spaghetti! – Twitter has explained that this can refer to an image, text block or combination of both that has somehow been duplicated, or copied and pasted, within the platform.
Twitter added that while this kind of content is used for various purposes – one innocent use could be different staff members sharing the same company announcement on their accounts, for example – copypasta content can be spammy, repetitive and disruptive to user experience on the platform. As well as this, it can be used to manipulate trending topics on the platform, as well as amplifying certain messages and suppressing others.
If Twitter discovers a tweet that’s been duplicated, several different penalties could be awarded. These include making it ineligible for appearing in Trends and Top Search results, not recommending the author’s tweets to those who don’t follow them, downranking tweet replies, and excluding the account and its tweets in in-product and email recommendations.
So, essentially, if a duplicate tweet is found, the reach of the tweet and the author could be negatively affected. If you’ve copy and pasted a tweet recently though, don’t panic – as Twitter has revealed it won’t be removing accounts that do so.
This change reinforces what we at Engage Web know and tell all our clients: high-quality, original content is always the best course of action. If you need help in producing original web content for your business, speak to a member of our team today.