It’s that time of year when the big players on the internet tell us what we’ve used them for over the past 12 months, and Twitter has joined in with its customary Year on Twitter report, using the tagline ‘#ThisHappened in 2019’.
To start with, the report provides some of the most retweeted tweets of the year, although seemingly in no particular order and with no stats next to them. These include the classic World Record Egg – a mental health campaign that currently stands as the 17th most retweeted tweet of all time, and was an even bigger smash on Instagram.
The social media platform explains that it has not included tweets that offer an incentive for retweeting, so despite breaking the record for the most retweeted tweet ever this year, Japanese entrepreneur Yusaku Maezawa did not feature on the list. Also, thanks largely due to the insane social media bubble surrounding the K-pop band BTS, only one tweet per account was considered.
In terms of the most popular themes and hashtags, there are few surprises and many of them mirror the big Google searches also revealed this month. Game of Thrones was the most tweeted about TV show, while The Avengers: Endgame topped the movie-themed tweets.
Despite winning the UEFA Champions League (for which #UCL was the most used international sports hashtag) and currently topping the Premier League, Liverpool were only the fourth most discussed football club on Twitter, behind rivals Manchester United in third, and the Spanish giants Barcelona and Real Madrid in first and second respectively.
Also noticeable is that 2019 was a big year for women’s football, with the outspoken US star Megan Rapinoe being the female athlete of the year on Twitter, and her international team mate Alex Morgan coming in fourth place. This is in addition to #FIFAWWC (the FIFA Women’s World Cup) placing in the top five sports hashtags.
Proactive businesses with social media campaigns should monitor popular hashtags and get involved when possible, but only when it’s relevant and appropriate. DIY chain Homebase’s #RIPPRINCE tweet in 2016 remains the blueprint for how not to do it!