Twitter introduces audio streaming

Posted on October 24, 2014


A social media platform has opened the door to another area of Internet marketing, as Twitter has announced its partnership with Soundcloud.

The new combination will allow Twitter users to listen to music and other audio media directly through a tweet. The ‘Twitter Audio Card’ will embed sound files into its desktop service, as well as the app for Apple’s iOS and Android. Subscribers will be able to ‘dock’ the audio clip, allowing them to listen to it in its entirety whilst they continue to browse their twitter feed.

Soundcloud is Twitter’s first partner to offer third-party streaming. High-profile account holders The Washington Post and French DJ David Guetta have already used the Audio Card.

Down Under, the National Film and Sound Archive is going to use the Twitter technology to post some of its oldest sound recordings via a series of tweets on its newsfeed. Indeed, the archive has tweeted what is considered to be the oldest recorded sound in the country, an 1896 recording of ‘The Hen Convention’. It also posted a Beatles interview from the sixties.

Twitter has said it intends to give access to the Audio Card in the future to a larger range of partners, such as musicians and brands. For SEOs and large marketing agencies, the changes provide another focus for their social media marketing. Musical brands are very likely to use the Audio Card to good effect, while other firms will be looking hard at how best to utilise the new tool.

Richard is a Web Content Editor at Engage Web. He has had work published in a number of independent magazines and spends much of his spare time writing short stories.
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