A new Twitter infographic from Dashburst, which explains how the social media giant has developed in the seven and a half years since it was founded, shows how publishing engaging – and potentially fewer – tweets will lead to higher levels of users engagement.
In its research, Dashburst found that prolific tweeting doesn’t entice followers to interact with a brand or individual; the opposite was found to be true, as engagement levels dropped when the number of daily tweets increased. A chart on the infographic shows that publishing around six tweets per day led to an average level of engagement with followers. Tweeting more only turned followers off, but those publishing just a single tweet per day experienced, on average, engagement levels 120% higher than the average.
Perhaps further cementing the social network’s relevance for companies thinking of including a social strategy in their internet marketing, it was found that, to date, more than 170 billion tweets had been published.
Additionally, as 80% of Twitter users access the site every day from a mobile platform, it’s important for businesses engaging with users of the site to ensure their main site employs responsive webdesign principles.
It was also highlighted in the infographic that, while Twitter now boasts around 200 million monthly active users, around 20 million accounts on the site are fakes.
The most followed brand on Twitter is YouTube, which has more than 33 million followers. Since the average Twitter user has around 200 followers, it goes to show that publishing relevant and engaging tweets – which stand a far greater chance of attracting engagement such and favourites and retweets – means a brand can expose itself to a large number of users, increasing its chances of directing traffic back to its main site.
The full infographic can be viewed here.