Top UK retailer Boots the competition into touch for keywords

Posted on February 1, 2013


A recent report has shown that Boots, the UK’s biggest pharmacy and beauty chain, is streets ahead of its rivals in terms of SEO and keyword evaluation.

The report, which partially used SEOMoz and DuckDuckGo to analyse the average ranking against a list of keywords, awarded points based on the results. Boots easily topped the collated table, achieving a score of 27 points. Its nearest rival, Superdrug, posted just 5 points.

The list was completed by Avon, with a score of three in third place; The Body shop at four with just two points and fifth and last, Lloyds, which posted no points at all according to the awards system.

The points system awarded two points for the highest search ranking against a particular keyword and one point for the second highest ranking.

Other figures for the High Street chain showed that search engine optimisation strategy was also strong in other areas. It clearly demonstrated that when it comes to quickly and effectively integrating new techniques in the field, Boots performs.

Adapting to emerging and current trends is a big area for keyword focus.

Whilst the report went on to conclude that all brands in the study were adapting to meet new challenges, the biggest challenge for all retailers in the UK was not being particularly well met.

Well optimised mobile platforms are fast becoming a necessity as tablet use grows.

Again, Boots was the best performer, but a lack of functionality is holding it back. It was better than most though, with The Body Shop being the only other site to have a dedicated mobile site.

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