Three mistakes to avoid when handling a social account

Posted on February 23, 2015

 

When it comes to social media, its various platforms can be a blessing for businesses both large and small. From the visual treats of Pinterest to the quickfire nature of Twitter, companies will soon find a multitude of ways to interact and engage with customers.

However, when it comes to creating a tailored news feed, many professionals may find that they’re committing a number of errors. To help your brand avoid such calamities, here are three of the mistakes to look out for when handling a corporate social account:

Boring content

Many social media managers like to find a topic that works and then stick to it. However, this can lead to your online content becoming viewed as stale, which will lose you followers.

Instead, it is best to shake things up a little by posting varying content to news feeds, such as a mixture of links, images and quizzes.

Always pushing sales

You may think that having a social account for your business would mean that you should constantly be hammering on about your products and services. However, while you may view this as the best way to get those all-important sales, followers don’t want to feel like they are under pressure to buy.

To make sure that they don’t unsubscribe, follow the 80/20 rule, where the majority of your content is designed to engage and entertain, with your own interests only being occasionally pushed.

Not dealing with criticism

If you receive negative feedback about your business online, it can be tempting to ignore it or even just delete the post. However, this can be extremely harmful to your customer image.

Instead, deal with criticism openly and professionally, which will give you a chance to turn a negative situation into a positive outcome.

When he’s not editing web copy and news articles at work, Web Content Editor Tom sates his love for the written word by losing himself in a good book.
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