The secret strategy of SEO

Posted on June 10, 2010

 

Search engine optimisation is a complex process, one that experts have been studying and working on for more than a decade. At times it almost seems like a complicated game of chess, with SEO pros making one move and the search engines countering it. It’s a game that changes constantly, and it can be hard for outsiders to really understand what’s going on.

To that end, lots of search engine optimisation experts offer their services to website owners, with many of them offering free advice via their websites and blogs. Now and then, an expert will come up with a secret super-strategy that they claim has shot their site to the top of the Google pile. In this instance, usually the expert offers to share their hard-earned strategy with select customers… for a fee, of course.

Well, don’t worry about paying fees to shadowy consultants for the secret behind SEO. You’ve got the secret strategy right here. You want to know the secret strategy for SEO? There is none.

The truth is: websites are so different from each other that what works for one will not necessarily work for another. Add to this the fact that the search engines change their own strategies all the time, meaning that something that worked today may not work tomorrow.

SEO is not that different from any other area of business. Whether you’re trying to work out the best way to play poker or sell your product to millions, strategy sellers tend to be predators. If someone offers you their secret strategy for success, run the other way.

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