The Internet has changed the way that many people shop, with millions of pounds spent online rather than in traditional bricks and mortar stores. However, by making it easier than ever for consumers to shop online, the Internet has also opened up a whole new problem, with bogus websites selling imitation goods.
The problem costs genuine businesses over £3bn a year, and is on the increase. The fake websites trick customers into purchasing their fake goods by using a similar design to the original and having a similar website address. There has been an increase of 30 percent in the amount of complaints received regarding counterfeit goods this year.
Footwear manufacturers UGG has made a huge effort to stop the counterfeit sites but feel that they are fighting a losing battle. Consumers can take precautions to ensure they don’t fall prey to these fake websites. One of the things to look out for is typing mistakes and grammatical errors, which could be a sign that the website has been constructed by someone abroad in order to make quick money.
Stories such as this are a reminder of the importance of excellent typing skills and a firm grasp of the English language. If your website has numerous errors, consumers may believe that your site is a fake and be wary of purchasing goods. To avoid this problem outsourcing to an article writing service or professional writer will guarantee your website is professional and free of typing errors and other mistakes.