The power of lulz

Posted on December 27, 2010

 

Lolcats has its own translation of the Bible. This has been pointed out before, but I really think it needs to be pointed out again. Lolcats has its own translation… of the Bible.

This is either the coolest thing in the world, or the most tragic. Maybe it’s a little of both.

There are some powerful examples of the power of humour on the net, and the lolcats language is just one of them. FAILblog had to put up a disclaimer for the first time this year when its central concept was used without authorisation to support a political campaign. Memes like Rage Guy, possibly the most badly-drawn four-panel cartoon on the net, travel all over the net without people even really being aware of how much influence they have. This kind of humour is alive, and real, and something that businesses have a chance of tapping into.

Creating attractive content is one of the hardest SEO jobs to master. By tapping into the power of humour, however, you have a chance to reach out to people in a real way, and in a way that can reach more people than any other form of content. It’s worth considering.

It’s important to be genuine when approaching Internet humour. It’s something that a marketing team can’t draw up for your search engine optimisation campaign. Businesses jumped on board with the idea of viral videos, and the majority of them failed because their attempts were too professional. If you’re trying to tap into humour’s power, possibly the best way is to be aware of the different ideas floating around the net and to reference them in a natural way.

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