To misquote The Hitchhiker’s Guide to the Galaxy, the Internet is a big place. I mean, it’s mind-bogglingly big. Imagine how long it takes you to walk down to the shops for some milk on a rainy day: well, that’s a pittance compared to how big the net is… and so on.
When you think about it, it’s amazing that so many businesses manage to make a living in such a vast and barren environment. It’s almost like they have a Heart of Gold spaceship, that wonder of wonders featured in Hitchhiker’s which uses an Improbability Drive to travel the universe, to help them mount improbable odds. Or it could just be that they’re using their SEO plans effectively.
Your SEO is there to help you be found, but relying on the search engines is like putting up a single billboard on Jupiter. To be findable, you need to be everywhere.
No-one can find you if the signs aren’t there. Hyperlinks are used to transfer link juice between pages, but they’re useful to Internet users as well. Use hyperlinks and related keywords all over your site to direct users to interesting pages. Do this off your site as well, where you can.
Comments are important. SEO companies advise clients to use comments to seed inbound links, but don’t forget that they’re easy ways to get seen all over the net as well.
Use your search engine optimisation company. The reputations of SEO companies are founded on an expert’s ability to get their clients noticed.