The term “greengrocer’s apostrophe” has come to refer to the incorrect use of an apostrophe to form a plural, presumably originating in the numerous signs outside shops advertising “apple’s”, “pear’s” and so on. This slightly humorous term pokes fun at the small grammatical errors that can seriously undermine the image of a business. Using a greengrocer’s apostrophe will tell anyone who’s paying attention that there’s some slight incompetence at work, and can seriously change the intended tone of a communication; for example, a boss trying to reprimand staff by memo had better pay attention or risk being the subject of ridicule.
Unfortunately, the English language is riddled with these minor pitfalls, and most people have at least one stumbling block, whether it’s the use of the apostrophe or the distinction between their, there and they’re. If you’re trying to provide interesting, persuasive content for your blog or website, attention to detail is vital; the smallest slip is bound to be picked up by someone. Article writing services can be the answer to providing quality content; the articles are written by professional writers and are then double-checked by editors for any errors. It’s always better to have content read and checked by two people, as most people have a tendency towards one particular type of spelling or grammatical error, and this can be easily picked up by professional writing services. At the end of the day, you have important things to communicate to your customers, and it’s vital that they’re not distracted by minor errors.